But she was one of the first to tell people it was OK to like to cook. ![]() There just needs to be someone who says it's OK to like doing laundry, sort of a Julia Child of laundry. Look, there are lots of people who are out of the closet about their love of laundry. And you want to do the same with laundry? We decided that cooking was something fun to do, a hobby. We still put a chicken in the oven like we did in the '70s. We have celebrities who are famous because of cooking.Īnd cooking hasn't changed. Well, now there are dozens of TV shows and channels, books and magazines devoted to cooking. When I was a kid, all the sitcoms, all the magazines, all the movies made it seem like cooking dinner was this huge chore. You're trying to elevate washing clothes. Americans seem to love convenience and hate chores. But then Karen Miller came to one of my Laundry Camps and we just hit it off. It was one of those things that was floating out there. They wanted to know about sorting, cleaning, drying, ironing and, my fave, dealing with stains. When my store moved to the Mall of America, I couldn't serve alcohol. Originally, it was called Clean Clothes and Dirty Martinis because I thought I needed booze to attract people. We couldn't keep the products in stock and the phone was ringing off the hook with people asking laundry questions. Was it then that you got noticed by a certain newspaper?Īimee Blanchette wrote about me and her article just blew up. I would tell people, "Yes, you absolutely can wash that wool Chanel suit." I loved telling people how to care for their clothes. I knew some of the vintage pieces wouldn't hold up to dry cleaning, so I started to carry a line of laundry products. I opened Mona Williams in northeast Minneapolis, selling vintage and high-end designer clothes. When did laundry reappear in your career? You studied fashion merchandising and worked in apparel in Neiman Marcus and Nordstrom. My mom said if I wanted my clothes ironed just so, I would be the one doing it. When I got to high school, I got really concerned about how things were ironed. If I wanted to wear something for a game on Friday night that I'd worn to school on Wednesday, I had to wash it myself. So when did you start actually doing laundry? Oh, my goodness! I was voted best dressed - in grade school and high school. When I was 3 years old Santa brought me a washing machine. My Uncle Kit's first wife took me to the laundromat where they had front loaders. My Uncle Quinn used to hold me up so I could look down into the washing machine while it was running. I had this incredible love for her and I came to associate that love with doing laundry. One of my earliest memories is of handing her clothespins. At the time, our town didn't have a dry cleaner, so she figured out how to wash all the fine clothes she owned. She would travel to the nearest big town to shop. ![]() She was incredibly well-dressed and stylish and surprisingly modern. We talked to Richardson about washing wool suits, why he hates detergent pods and why laundry really is about love. It's a must-read for anyone who's up for a good story - and wants to get that mustard stain out of their favorite shirt. ![]() His surprisingly captivating book is part autobiography (complete with a cast of larger-than-life characters), part how-to. He's written a book, "Laundry Love," and has landed a Discovery + TV series, "The Laundry Guy," starting March 31. Now the Kentucky native (who got a toy washing machine when he was 3), is going national. Known locally as the Laundry Evangelist, he sells specialized laundry products (some of which bear his moniker) and holds intensive Laundry Camps at Mona Williams, his Mall of America store, which he hopes to resume after the pandemic. Paulite hasn't just embraced his obsession, he's turned it into a profession. When most people have an unusual obsession, they try to deny it or, at the very least, hide it.
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